Heroes Welcome Scheme

Heroes Welcome Scheme

Chesterfield Borough Council is proud to support the Heroes Welcome Scheme in Chesterfield.

Heroes Welcome LogoThis scheme is a public show of support for the armed forces personnel and gives businesses the opportunity to indicate a warm welcome and special acknowledgement to serving or former armed services personnel and their families.

Chesterfield was the first town in Derbyshire to launch the scheme and has the full support of John Senior from Scarborough, who is the national co-ordinator for the Heroes Welcome Scheme, which he created in 2008.

John decided to place a hand-drawn poster in the window of one of his restaurants in Scarborough after he saw a spate of news articles showing a disconnection between the armed forces and the rest of Britain. From that hand-drawn poster support grew across the country, with towns and cities and the London Black Cabs supporting the scheme.

How to join

Whilst Heroes Welcome is not a charity or a discount scheme, it does provide a free and simple method for your business, be it a service provider, cafe, pub, shop, restaurant, hotel, or taxi, to show a little special appreciation to those serving in the armed forces and do it in a way that is effective and appropriate.

If you display a Heroes Welcome sticker then you agree to give a special warm welcome to members of the armed forces. You may also wish to offer a small discount or service upgrade but that is up to you.

By way of proof, all service personnel carry a clearly marked military ID card.

For further information, please see the Heroes Welcome website.

Last updated on 17 February 2021