Becoming a Content Creator can add a valuable strand to your existing business and at the same time potentially allow you a longer-term option to pivot what you do. This workshop, led by Michael Mellors-Pursglove of Live with Wood will focus on how he was able to develop the Content Creator side of his business Mick's Woodwork Wonders. This introductory event will consider:
- Audience
- Content development
- Planning and workload
- Filming considerations
- Tools to use
- Platforms
- Other revenue models
Michael Mellors-Pursglove (Mick), born in 1968, has been a tech enthusiast since childhood - becoming a computer geek at the age of 5. His journey into woodworking began in 1981 when he started working in his father’s joinery business. In the 1990s, Michael combined his love for technology and craftsmanship by building websites for the family business.
After the launch of Facebook in 2006, Michael discovered the power of social media and quickly gained over 20,000 followers within a year. He continued working in his father's business until his father retired in 2007, at which point Michael founded his own woodworking company, Live with Wood. Always eager to learn, he studied social media algorithms, growing his Facebook following to 68,000.
When Covid hit in 2020, Michael shifted his focus to his social media presence, expanding his reach across Facebook, Instagram, TikTok, and YouTube, where he now has a combined following of over 130,000. Today, Michael is dedicated to further growing his channels and collaborates with many leading brands in the woodworking and DIY industries.
This event is open to Chesterfield based businesses. Places are limited and will be allocated on a first-come, first-served basis (based on one place per organisation). If you would like to attend, please book a place as soon as possible on the eventbrite listing.
